Argentina football league scores metaverse partnership after World Cup triumph

Argentina’s World Cup victory in Qatar has already paid off for the national football association through a new Metaverse partnership.

The country’s professional football league makes its first foray into Upland’s metaverse through an official licensing agreement between the Argentine Football Association (AFA) and the Silicon Valley-based company.

With this deal, AFA will bring Liga Professional de Fútbol (LPF) into Upland’s Metaverse platform to enhance fan engagement among Argentine football fans, teams and players.

The gamified opportunity is advertised as containing an extensive digital collection of Argentinean football including teams, clubs, players, tickets, match highlights, historic moments and other exclusive offers.

The partnership is also the first for Upland to offer exclusive ownership of LPF match highlight videos. The sale of various non-fungible tokens is set to provide a new revenue stream for Argentina’s top league as users buy, sell and trade licensed digital assets.

Upland also provides the ability for users to start a virtual business to resell LPF digital collections in user-owned and operated shops located on virtual properties. The Metaverse Platform envisions a digital version of the world intended to provide digital land ownership, asset creation, and a virtual economy.

The deal with the Argentine Football Association builds on Upland’s partnership not only with FIFA, but also with top Portuguese club FC Porto. In the latter deal, Upland provided a licensed digital collection for the 2022 World Cup in Qatar, including highlights from the recently completed tournament.

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The worlds of sports, cryptocurrencies and blockchain have become increasingly intertwined in recent years. Formula 1 said in August 2022 he will apply for trademarks including NFTs and cryptocurrency-powered goods and services, while McLaren and Red Bull Racing, among others, will have their own Web3 and his NFT offerings this season. Considered.

Meanwhile, Socios, a fan token platform, has continued to grow this year despite the challenging market environment. Cryptocurrency exchange OKX has also expanded its marketing efforts, signing a sponsorship deal with current English Premier League champions Manchester City for 2022.

Portuguese captain Cristiano Ronaldo also joined the Web3 universe through an exclusive partnership with Binance, rolling out a series of NFT collections under a multi-year deal.